Bachelor of Mass Communication (Hons)

Course Duration: 4 years

Entry Requirements

INTERNATIONAL STUDENTS: Require minimum score of 5.0 for IELTS or 500 for TOEFL or its equivalent
STPM/A-LEVELPass with minimum of Grade C in 2 subjects;
AND a credit in English at SPM or its equivalent
UECPass with minimum of Grade B in 5 related subjects
Matriculation/Foundation qualification with a CGPA of 2.00 out of 4.00, or any
equivalent qualification;
AND a credit in English at SPM or its equivalent
Pass South Australian Matriculation (SAM) with a Tertiary Entrance Rank (TER) 70 and Grade B in relevant subjects
CANADIAN PRE-UPass Canadian Pre-University (CPU) with an average of 70% in 6 relevant subjects
Pass International Baccalaureate with a minimum of 24 points
DIPLOMAPass Diploma in Media and Communication with minimum CGPA of 2.00; AND a credit in English at SPM or its equivalent
OTHERSAny other equivalent qualifications recognized by the Malaysian Government

Course Outline

Year 1

Professional Communication
Introduction to Mass Communication
Introduction to Broadcasting
Introduction to Publishing
Introduction to Journalism
Principles of Public Relations
Hubungan Etnik- Local Student)/ (Bahasa Malaysia Komunikasi 3 – International Student)
(TITAS)/ Pengajian Malaysia- International Student
Introduction to Psychology
Introduction to Journalism Writing
Human Communication
Introduction to Advertising
Introduction to Photography
Introduction to information Technology
Introduction to Film

Year 2

Principles of Marketing
Desktop Publishing (DTP)
Language 1(Mandarin 1)/French 1
Radio & TV broadcasting
New Media and Communication Technology
Graphics and Layout
Modern and New Media Writing
Introduction to Web & Digital Design
Language 11(Mandarin11)
Family Issue
Editing For Digital Media
Integrated Marketing Communication (IMC)
Introduction to Communication Theories
Strategic Communication in Crisis Management
Language 111(Mandarin 111)

Year 3

Mass Media Research
Communication Network
Media Law
Feature Writing
Introduction to 3D Animation
Co-Curriculum/Service Community
Academic Writing
Professional Development
Industrial Training

Career Opportunity

Upon completion of this programme, students will be well-prepared to continue on their way to become:

  • Journalist (News & Social Media)
  • Public Relations Consultant
  • Corporate Communication
  • Crisis Communication Specialist
  • Art Director
  • Creative Design
  • News Presenter
  • Producer (Television & Film)
  • Copywriter
WeChat Us Now (Malaysia)
Kathy Chen (China)
Telephone No : 18233892868