MBA (Blue Ocean Strategy)

Course Duration: 1 - 5 Years

Entry Requirements

Academic Requirements
i. A bachelor’s degree in the field or related fields with a minimum CGPA of 2.5 or equivalent, as accepted by the HEP Senate; or

ii. A bachelor’s degree in the field or related fields or equivalent with a minimum CGPA of 2.00 and not meeting a CGPA of 2.5, can be accepted subject to rigorous internal assessment.

iii. Candidates without a qualification in the related fields or working experience in the relevant fields must undergo appropriate prerequisite courses determined by the HEP and meet the minimum CGPA based on (i) to (ii).

English Language Requirements

IELTS minimum Band 6.0
TOEFL (Internet-based) minimum 60
Cambridge English Qualification and Test minimum score of 169
Pearson Test of English minimum score 59
MUET minimum Band 4

Course Outline

Core Courses

Blue Ocean Strategy
Blue Ocean Strategy Consulting Practice
Applied Blue Ocean Case Strategy
Research Design and Analysis
Marketing Management
Business Communication and Negotiation
Economics For Strategic Planning
Leadership
Business Communication and Negotiation
Corporate Strategic Management

List of Electives

Consumer Behavior
Financial Management And Policy
Entrepreneurship
Human Resource Management

WeChat Us Now (Malaysia)
Kathy Chen (China)
Telephone No : 18233892868